Streaming
Easy to consume.
Passive by design.
Optimized for mass appeal.
A new stage for narrative designers.
01 — The gap
Between watching and playing.
The space between
Gaming
Built for agency.
Exploration.
Choice.
But built around game mechanics.
02 — Why now
Attention is getting harder to win.
Gaming is not disappearing. But more of its time is concentrating around a small number of established worlds.
61%
of PC & console playtime went to games 6+ years old.
66
games accounted for roughly 80% of total playtime.
3.6B
players. Gaming is massive — while new-player growth is slowing.
Gaming isn't disappearing. Attention is concentrating.
The next audience may not come from making another traditional game.
Market context: Newzoo PC & Console Gaming Report 2024 and Global Games Market 2025. Figures describe PC/console playtime where stated and global player count where stated.
03 — A new space
Don't turn viewers into gamers.Give viewers a choice.
The accessibility of streaming.
The agency of games.
Human-created stories. More texture. More culture. More structural experimentation. More choice.
04 — Story Garden
A closer look at Story Garden in motion.
IN MOTION
Build the ways.
A saved Story Garden project with three connected scenes. Move or resize the nodes, explore the canvas, then play the story.
DEMO
01Scene
→
02Choice
→
03Stream
The technology serves the narrative.
Not the other way around.
Not the other way around.
ACTIVE SECOND SCREEN
THE SMARTPHONE DOESN’T DISTRACT. IT BECOMES PART OF THE EXPERIENCE.
Leave the app→the story pauses.
Swipe a decision→the story continues.
Your phone usually competes with the story. Choose Ways makes it part of it.
Normal streaming
phone = competing screen
The TV keeps playing — but the viewer’s attention can drift to another app on the phone.
Choose Ways
phone = interaction layer
Leave the app→ the TV story stops.
Swipe a decision→ the story continues.
Smartphone doesn’t distract. It is part of the experience.
If the viewer leaves the app, the story pauses. That keeps the phone connected to the story instead of pulling attention away from it.
Placements and sponsors could reach more actively present viewers. That could make this attention more valuable than passive playback alone.
CREATOR REVENUE
ONE STORY. TWO WAYS TO EARN.
$ MONEY
STORE
PAID ACCESS
01 — PAID
SELL IT.
Offer your story in the Choose Ways Store. People buy access so they can stream it on Choose Ways.
STORE → PURCHASE → STREAM → CREATOR REVENUE
$ MONEY
PLACEMENTS
SPONSORS
ADS
02 — FREE
LET THEM WATCH.
Offer the story for free. Revenue can come from placements, sponsorships and advertising.
ACTIVE STORY → PLACEMENTS → REVENUE
ACTIVE PRESENCE CAN CREATE MORE VALUABLE INVENTORY.
The second-screen mechanic keeps the smartphone connected to the story. Decisions create repeated, measurable moments of Active Presence.
That could make placements and sponsorships more valuable than passive playback alone — and create stronger earning potential for creators.
Potential value — to be proven with real campaign data.
05 — For creators
A new stage for narrative thinking.
Different disciplines can enter the same medium — each bringing a different way of thinking about character, structure and choice.
Narrative Designers
Build stories around decisions, consequences, characters and emotional paths.
Interactive Fiction Authors
Bring authored branching worlds into a visual, streamable form.
Story-Driven Game Designers
Take narrative thinking beyond traditional game mechanics.
Be one of the first to join the Choose Ways BETA.
Create your own stories with Choose Ways.
06 — Creative standard
AI IS A TOOL.
AI can support the creative process. But the story, style, perspective, choice structure and creative direction must come from you.
Your culture.
Your texture.
Your taste.
Your point of view.
Generic AI-generated content is not allowed.
No mass-generated stories.
No copy-paste aesthetics.
No content without a clear creative voice.
AI can help create the work.
It cannot replace the creator.
The work must feel unmistakably yours.
It cannot replace the creator.
The work must feel unmistakably yours.
07 — For game studios & IP owners
Your characters don't have to stay inside the game.
Give an existing world another way to be experienced — character-led, lower-friction and accessible to people who may never pick up the controller.
→
Not a replacement for the game. Another door into the world.
Bring your world to Choose Ways.
Explore how your characters and IP could live in an interactive streaming format.
08 — The people behind the work
THE TOOLS DON'T CREATE THE WORK.YOU DO.
Different disciplines.
Different perspectives.
One new space for storytelling.
You are the people who create these worlds.
The characters.
The choices.
The culture.
The experiences people remember.
Choose Ways is the stage.You create what happens on it.
09 — Your way in
What do you want to bring into Choose Ways?
Choose Ways.
A new stage for narrative designers. A new breath for streaming.
From digital stimulation to meaningful choice.